A SERIES of newly erected 7 metre ‘maritime themed’ banners on the main Cork to Youghal approach road have been widely welcomed by both locals and visitors to the seaside town. The banners are the latest in a series of marketing initiatives to be rolled out as Youghal continues its re-branding process.
Project managed by The Youghal Socio-Economic Development Group, the banners seek to create impact, and inject colour and vibrancy on the long approach road to the town. Speaking about the project, Town Clerk, Liam Ryan pointed towards the impact the banners set out to achieve. “Youghal Town Council is delighted to finally see the roll-out of these maritime themed banners on the main approach road from Cork into Youghal. Our aim is that Youghal should be recognized as a heritage town of national significance, which also fully exploits and maximizes its unique natural assets. Projects such as this only further enhance our town, and improve the public’s perception of the town.
The Town Clerk continued by commending the partnership approach which led to the roll out of the poles and banners. “This project would not have been possible without the funding, assistance and co-operation of a number of bodies including, Youghal Town Council, Youghal Tidy Towns Committee, South & East Cork Area Development (SECAD), and Cork County Council. In the current climate, this type of approach will only reap rewards for Youghal as the town continues to attract more domestic and overseas visitors” said Mr. Ryan.
The project consists of eight 7 metre cast iron double-sided poles with banners attached. The banners consist of heavy polyester material. Cork based graphic designers ‘Generate Studio’ were commissioned to develop designs taking the themes for which Youghal has become synonymous with as it’s starting point. Youghal’s unique heritage including it’s 13th century town walls, famous characters including Sir Walter Raleigh, it’s fresh seafood, and the miles of beach were the basis for the designs. Added to these themes were banners signifying two of Youghal’s most successful attractions, Perks Entertainment Centre and Aura Youghal Leisure Centre.
The maritime themed banners come at a time when Youghal was once again rewarded for it’s efforts in the mid-year results in the Irish Business Against Litter Award being rated among the top 18 towns in the country as being “cleaner than European norms’ in the detailed report on the town.
Similar signage and banners have previously been erected by Youghal Town Council on the main by-pass approach road to Youghal and adjacent to Youghal Town Council Offices in the town centre.