‘Ring of Cork’, a new brand to boost tourism in the south and east of Ireland’s largest county has been launched today.

The ‘Ring of Cork’ includes Cobh, Midleton, Youghal, Carrigaline, and Ballincollig and their surrounding areas. The initiative is being supported by the South and East Cork Area Development organisation (SECAD), as well as the town councils of Cobh, Midleton and Youghal.

Minister for Agriculture, Food & Marine, Simon Coveney TD, welcomed the brand’s introduction.

“This is a very positive development for the south and east Cork area, and will serve to attract national and international visitors to this region, which has so much to offer,” he said.  The Ring of Cork is particularly important as it encourages visitors to explore this ring of Cork from wonderful sites of cultural importance, marine activities, scenic trips, festivals and family activities, to great food and fun.”

“Not only will the Ring of Cork promote the many wonderful tourism sites, attractions, festivals, food and craft fairs of the South and East Cork region, but it also provides a brand which links the whole area,” said Ryan Howard, CEO of SECAD.  “This will benefit all the towns, and encourage tourism across this region.  The Titanic Experience, Fota Wildlife Park, Ballymaloe, Trabolgan Holiday Village and may other well-known attractions have joined the Ring of Cork.

“Much work has already been done by South and East Cork Tourism, and by the wonderful attractions, hotels, guesthouses, restaurants and hospitality and leisure facilities in this area.  The Ring of Cork will continue to support these organisations, by delivering marketing campaigns, financial assistance and development grants to tourist related organisations in the region”.

The new Ring of Cork website will promote the area online, while the 100 Festivals will be the first initiative funded by the Ring of Cork to attract visitors to the area in the coming months.

www.businessandleadership.com

27.06.2012
Grainne Rothery